Adwords has just rolled out Adwords Keyword Planner, a new tool that combines two of the most popular existing Adwords tools, the Google Keyword Tool and the Adwords Traffic Estimator.
Getting Started With Adwords Keyword Planner :
The Adwords Keyword Planner supports three key use cases:
- Search for keyword and ad group ideas
- Enter or upload keywords to get estimates
- Multiply keyword lists to get estimates
Each of these features allows advertisers to create a plan where they can get daily estimates of clicks and cost.
Once advertisers have compiled their keywords they can get estimates and review their plan. The screen-shot below is an example of what advertisers can expect to see.
Adjusting bids or daily budget will impact the estimates and provide additional information on expectations for traffic.
Multiplying Keyword Lists Using Keyword Planner
A completely new feature in Keyword Planner which isn’t available in either the existing Google Keyword Tool or AdWords Traffic Estimator tools is the ability to mash up and multiply keyword lists. For example, you might want to multiply a bunch of names of cities and towns with different action words to come up with all the different keyword permutations, as shown here:
Summary: The AdWords Keyword Planner
Google’s new Keyword tool supports various work flows for building ad groups and ad campaigns either starting from scratch, or based on your existing lists, and provides a more cohesive user experience by integrating the keyword selection, keyword grouping, keyword analysis and filtering aspects of the keyword selection work flow.
The Keyword Planner is currently available in a small number of AdWords accounts today.
Google has stated that they plan to roll out Keyword Planner to a broader audience in the near future!