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Google Launches Two New Tools To Highlight The Importance Of Page Speed On Mobiles

From past few years, Google is consistently pushing the website owners to improve their mobile site experience. They have launched multiple algorithms, guidelines, and tools for the same purpose. Recently, at Mobile World Congress, they launched two new tools, a new Mobile...
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Be Careful How You Collect Reviews – Google Updates Its Reviews Guidelines

Google is struggling hard to keep the reviews trustworthy. They are trying to weed out fake reviews and bring genuine reviews, but they have a long journey ahead. As reported in Google My Business forums, recently, a Kentucky law firm allegedly ran a contest on Facebook, offering...
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Google’s Latent Panda 4.2 Update has Launched

Slow and sporadic  That’s what Google dished out with its recent Panda 4.2 update, which possibly will take months to roll out completely. Google says that it is not designed to confuse the webmaster but the slowness of the update is due to some technical reasons. That...
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Now Get Your Google My Business Listing Instantly Verified Via Webmaster Tools

On August 1, Google’s Jade Wang announced in the Business Forum that you can now instantly verify your Google My Business listing, formerly known as Google Places and Google+ Local Listing, via Google Webmaster Tools. Considering all the previous hassles of verifying a business...
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Launch of the New Google Pigeon Update For Local Search

A couple of weeks ago, Google pushed out a new and major algorithm update for local search (which industry’s leading resource “Search Engine Land” called the Google “Pigeon update“). There aren’t many details disclosed about the so-called...
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Track your Online Marketing Campaigns the Smart Way

Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you...
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Overcome the Challenges of Brand Building through Content Marketing

Building Your Brand with Content: How Your Businesses Can Overcome the Challenges Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and...
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7 Marketing Benefits of a Website Audit Report for Businesses

When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and...
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Google Scraps Phone Number for AdWords Ad Text

Starting from April 2013, if a marketer wants to include a contact number in an Adwords Ad, they need to use the call extensions feature. Google will start disapproving any ads that include telephone numbers in the ad text, according to a recent policy update. The official word...
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Facebook Introduces Embedded Posts to All Users

Darren on Google+ Another awaited feature, Facebook embedded posts, is now available to all the users. The feature which was earlier available to just a few brands, makes it possible to extend the reach of public posts beyond the giant Social Network. Just a little guidance ...
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